Sales Growth

Bring your sales organization
to the next level

Subscribe to our newsletter LEADING SALES SUCCESS

A new chapter

PRIMA RESSOURCE AND TENEO RESULTS UNITE AS PRIMEO

“This isn’t a pivot. It’s a consolidation around a conviction we’ve both held for years. Canadian SMBs deserve sales partners who take the work as seriously as they take their product, their operations, their finance. PRIMEO is what that looks like at national scale.”

We helped them reach their goals

  • Équipements Brossard
  • First Onsite
  • Infasco
  • Timberland Equipment Limited
  • Nexapp Technologies
  • Pinc. collectif
  • Morneau Transport
  • Orange traffic
  • Xerox
  • Premier Tech
  • Ralik
  • Syscomax
  • Champeau | L'excellence en bois franc
  • Laurentide
  • Z One | Enseignes + éclairage
  • Alexandria Moulding
  • C iT
  • Dustbin
  • POLR
  • Allergan
  • Agro 100
  • École d'entrepreneurship de Beauce
  • Globco
  • Home hardware

  • Join our sales leadership program

    Unlock your full leadership potential, strengthen your team culture, and drive meaningful business growth.

    Learn more

  • What you should know before training

    How to Stop Wasting Budget on Training That Doesn’t Work — and Finally Build a Team That Sells with Predictable, Measurable and Scalable Performance!

    Learn more

  • HANDLING & OVERCOMING OBJECTIONS

    By applying the AIR Approach — Acknowledge, Investigate, and Reframe — you’ll learn to respond with empathy, curiosity, and strategic thinking.

    Learn more

Customer success stories

  • Laurentide Controls make big wins with PRIMEO

    “When COVID hit, so did the recession. Yet, with what we had put in place in sales only a few months before, the sales team continued to generate sales opportunities and bring in business. That’s when it hit me and I realized we had made tremendous progress.”

    Steve Dustin, President of Laurentide Controls

  • Biron develops a stronger sales culture with PRIMEO

    “Working with PRIMEO means working as a team, in partnership. You never feel as though there’s a client/provider relationship. One of the elements that set PRIMEO apart is the accompaniment they provide. Instead of coming in, training and being a sporadic consultant, they accompany, and that’s the real key to success compared to other firms.”

    Jean-François Rioux, Vice President, Sales, Biron

  • agileDSS increases sales by 15% with PRIMEO

    15% increase in revenue for an IT consulting firm with PRIMEO

    “We’re talking about a 15% increase in sales after our first year of work [with PRIMEO], which is not negligible given we’re in the consulting business. And […] we also eradicated the rollercoaster pipeline phenomenon by implementing the system suggested by the PRIMEO experts.”

    Louis-Michel Mathurin, [Former] Owner, agileDSS

  • Unicor regains control of its sales cycle with PRIMEO

    “One of the benefits we got from working with PRIMEO is that we are now the master our sales process. Before it was our clients and that has had an enormous difference in the energy and the length of our sales cycle.”

    Louis Gaudreault, [Former] General Manager, Unicor

  • Syscomax hits goals 2 years ahead of prevision with PRIMEO

    “Work on the right business opportunities to achieve growth objectives<

    Before working with PRIMEO, our sales were uneven, so we had some difficulties to have predictability in our sales. We were wasting a lot of energy in the wrong place. [Now], we have a better deployment, a better qualification because we work the right way, and we work on the right opportunities.”

    Jean-Philip Robitaille, Co-President, Syscomax

  • Ralik hits aggressive growth goals with PRIMEO

    “I would recommend PRIMEO to companies that know they have a greater sales growth potential than the results they achieve, but especially to companies that are willing to make changes that are not always easy to achieve their goals.”

    Ali Mustafa, President and CEO, Ralik Packaging

  • Pinc. collectif double their sales with PRIMEO

    Pinc. collectif achieves over 75% closing rate

    “There was too much fuzziness. I was looking for an angle that was much more professional, comprehensive, with somewhat scientific tools. For us, [working with PRIMEO] transformed the whole company. It doubled our sales. We now have a closing rate that is over 75%.”

    Sylvain Lessard, President, Pinc. collectif

  • Perkuto creates predictability in sales with PRIMEO

    Well-structured and easy to implement plan to develop the sales team

    “I would recommend PRIMEO to every B2B company regardless of their current sales performance because there’s always room for improvement. With PRIMEO, you will discover the strengths and weaknesses of your team, improve your sales process and create what I call predictability of your sales cycle.”

    Youcef Bouayad, Vice President of Sales and COO, Perkuto

  • Miralis boosts sales with PRIMEO

    “My experience as a sales manager with PRIMEO is exceptional because it allowed me to find the right ways to work with my team, then to be able to have better outcomes, both in terms of people and results for the company as well.”

    Caroline Paquette, Sales Manager, Miralis

Problems we solve

  • We’re not reaching our sales targets

    Whether it is to increase sales, profitability, or both, we have the solutions to meet your needs.

  • It’s tough to recruit sales talent

    Whatever sales role you need to fill, rely on our expertise to recruit high-caliber salespeople, managers, and vice-presidents across the country or internationally.

  • Our sales forecasts aren’t reliable

    To make the best decisions for your business, we help you improve your visibility into future sales and revenues.

Our services

01
Sales Team Analysis
02
Sales Process & KPIS
03
CRM & Sales Tech
04
Training programs
05
Sales Recruitment
06
Sales Compensation

01

Sales Team Analysis

Using objecting assessment tools, we help you identity your company’s true potential, create a plan that helps you get there, and track your growth and achievements at each stage of the process.

Find out more

02

Sales Process & KPIS

Implement processes and metrics to eliminate inefficiencies and enable sales teams to close more sales, in a shorter cycle.

Find out more

03

CRM & Sales Tech

Leverage smart sales tech to reach your goals faster and empower your sales organization.

Find out more

04

Training programs

Train your sales teams with our programs to develor skills and increase performance.

Find out more

05

Sales Recruitment

Implement our sales-specific recruitment process to recruit sales talent that meets your business needs and goals.

Find out more

06

Sales Compensation

Rethink compensation beyond base salary and commissions; We help you create the right incentives for the company and the sales team to win.

Find out more

Want to know more?

Talk with one of our experts about your challenges

Learn more about our services and get your growth on the fast track.

Book a Consult

Frequently asked questions

Is PRIMEO a good fit for your company?

PRIMEO works with B2B and B2B2C companies across North America that have a sales force and are looking to outperform their market by adopting game-changing sales practices.

What industries does PRIMEO specialize in?

We work with companies in the manufacturing, distribution, and service sectors whose offerings have technical or technological complexity.

What are the steps to work with PRIMEO?

Most of PRIMEO’s mandates start with an analysis of the sales organization, which allows us to build an action plan. This plan aims to close the gaps that prevent the company from reaching its growth objectives.

Does PRIMEO work with start-ups?

PRIMEO assists start-ups in commercializing their innovations, recruiting their sales teams, implementing sales technologies and setting up key processes.